Campaign Report Under a Rock Data as of 22 April 2026
Target exceeded
Gameforge × @salomonpicos

A short video that reached beyond the brief.

This report covers the combined performance of the Under a Rock sponsored campaign across TikTok and Instagram. The video hit the contractual view target within the first 24 hours, more than doubled it in the days that followed, and drove qualified traffic toward Steam. All figures reflect data captured on 22 April 2026, nine days after publication.

Total views
0
TikTok + Instagram
Effective CPM
€0
on combined views
Steam link clicks
0
across both platforms
KPI outcome
+120%
vs 100K target
01

Performance by platform.

Breakdown of the video across both channels
TikTok
Published 13 Apr 2026
187,535
Video views
95.8% from For You
Likes
8,493
Shares
4,016
Saves
2,903
Comments
135
New followers
+378
Watch time
4,420h
Instagram Reel
Published 13 Apr 2026
32,411
Reel views
25,172 accounts reached
Likes
809
Shares
952
Saves
396
Comments
27
New followers
+49
Profile visits
179
02

Target reached within 24 hours.

KPI unlocked fast · measurement window of 30 days
Delivery
Target of 100,000 combined views within 30 days, reached in under 24 hours and more than doubled in the days that followed.
Contractual target
100,000
combined views, 30 days
Delivered
219,946
+120% over target
Effective CPM
€4.55
on combined views
03

What the numbers actually say.

Reading beyond views: intent, shareability, algorithmic trust
Algorithmic trust
95.8% of TikTok traffic came from the For You feed.
When nearly all traffic to a sponsored video comes from the For You feed, it means the platform is distributing the content to cold audiences rather than relying on the existing follower base. Only 1.4% of views came from followers, meaning the vast majority of the audience discovered Under a Rock for the first time through this video.
Shareability
4,968 shares, driven by an intentional CTA.
Shares are the hardest action to earn, because they require the viewer to believe someone else in their life will enjoy the content. The video closed with a deliberate mechanic: tag a friend who should play with you, paired with the wishlist CTA. This turns passive viewers into distributors, which is one of the behaviours that most helps a short-form video expand its reach.
Wishlist intent
3,299 saves signal real interest in the game.
Saves behave differently from likes. Viewers save a video when they want to revisit it, usually to show it to someone or to come back to the game later. On short-form gaming content, this is the closest proxy to wishlist intent before the Steam click actually happens.
Qualified traffic
256 clicks on the Steam link across both platforms.
Beyond views, this is the one metric directly tied to wishlist potential. The Steam link was placed in the bio of both the TikTok and Instagram profiles during the campaign window, and these clicks correspond to users who actively left the feed to look up the game. It is the most direct proxy available for measuring intent toward conversion.
04

Where the traffic came from.

TikTok source breakdown · confirms organic, not follower-driven
TikTok · Traffic sources
For You feed
95.8%
Other
2.3%
Personal profile
1.4%
Search
0.3%
Why this matters
The near-total dominance of the For You feed means the audience reached was overwhelmingly new to the channel. Only 1.4% came from existing followers. In practical terms, the video brought Under a Rock in front of roughly 184,000 TikTok viewers outside the existing fanbase, which is exactly the kind of cold reach a sponsored short is meant to deliver.
05

A note of thanks.

On the collaboration, briefly
Closing
The results on this campaign belong to the whole team behind Under a Rock.

Thank you to Andrea and to everyone at Gameforge for the trust throughout this collaboration. The clarity of the brief, the patience during the scheduling, and above all the creative freedom on the content are what made the final video feel native to the feed rather than an ad, which is often what separates a sponsored short that scales from one that does not. Happy to share any additional data or breakdown should the team want to go deeper into specific metrics.